Those who gamble in a casino or make sports bets will at one time or other realise that psychology has a strong influence on gambling behaviour. The reward system of the human brain is very powerful among the other psychological factors and processes. Its influences are very often seen in a negative context. They can actually be used as an advantage!
Winning or losing in gambling depends solely on the element of chance. This statement sounds plausible, however many players do not always heed this simple fact. Many gamblers have somehow established misleading ways of thinking in their mind. It is a fatal mistake to take a decision about the next gambling round when making use of this cognitive misjudgement.