The EGR Operator Awards are regarded as the Oscars of the gaming sector. Every year, innovative solutions and market-leading products and services in the industry are honoured here. One company in particular stood out in numerous categories in 2024: Kaizen Gaming, the parent company of Betano, won several awards. Although the event is primarily aimed at the industry, the results naturally also show us players where it might be worth taking a closer look.

The EGR Operator Awards have been one of the most prestigious honours in the gaming industry for years. They are regarded as an important indicator of innovation and quality in online gaming. Organised by the business trade magazine eGaming Review (EGR), the event annually honours companies that are shaping the future of the industry with pioneering technologies, first-class products and outstanding services. The awards were launched in 2004 and are now celebrating their 20th anniversary.

The selection of award winners follows a strict, independent process. A jury of industry experts, which is newly appointed each year, evaluates all submitted proposals according to clearly defined criteria and is independently supervised by Deloitte (one of the world's largest auditing firms based in London). For the main categories, the nominees present their solutions in personal pitches to the jury to ensure a fair and transparent selection. The names of the judges are not published until after the awards have been finalised in order to prevent any form of influence.

This year's awards took place on 24 October in London and once again showed how intense the competition has become. Kaizen Gaming was particularly successful, winning no fewer than seven categories, including the coveted title of Operator of the Year. The awards primarily reflect the achievements of the Group's premium brand, Betano. We just reported in October that Betano is increasingly becoming a global player and is pursuing a flexible and locally customised strategy. The latter integrates technological innovation and broad sponsorship at a high level. Other industry giants with relevance for the German market are among the winners. The EGR Awards 2024 will ultimately also show us players where the sector is heading and which providers might be worth a look.

Betano's parent company Kaizen Gaming receives 7 awards

In the relevant press release, Kaizen Gaming proudly announces its impressive series of awards at the EGR Operator Awards 2024. The wins in seven categories underline the company's high level of performance and innovation.

The ‘Operator of the Year’ title in particular reflects Kaizen's progress. In 2024, the premium brand Betano entered new markets, entered into strategic partnerships with renowned organisations and events such as the UEFA Euro and repeatedly emphasised that the approximately 13 million customers worldwide can expect a lot from the brand.

In addition to ‘Operator of the Year’, the award-winning categories include other segments of the digital sports betting market that are also of particular interest to players: in particular ‘Football Betting Operator’, ‘In-Play Sports Operator’ and ‘Mobile Sports Product’. These awards cover key aspects of modern betting.

  1. The ‘Football Betting Operator’ category recognises providers that offer an outstanding football betting experience. Betano impressed with its variety of odds and functions in international competition, among other things.
  2. In the ‘In-Play Sports Operator’ category, the company was recognised for its solutions in the area of live betting. Kaizen focuses on responsive, immersive betting options that allow customers to place their bets flexibly and in line with the action.
  3. It also won the ‘Mobile Sports Product’ category, which recognises Betano's user-friendly and powerful mobile applications. The trend towards portable platforms for smartphones and tablets continues unabated. Kaizen sets standards in terms of customer accessibility and performance with intuitive, well-structured apps.

The total of these awards breaks Kaizen's own record of (already pretty impressive) five titles at the Operator Awards. George Daskalakis, co-founder and CEO of the company, expressed his enthusiasm accordingly:

‘This is a truly incredible achievement for everyone at Kaizen Gaming. To be recognised as a leading gaming operator by not one, but two of the industry's most prestigious award-giving bodies - the EGR Operator Awards and the SBC Awards - is both an honour and a testament to the hard work of our team and our commitment to our mission to continuously evolve the customer experience. Every day we strive to push the boundaries and deliver exciting and safe online gambling experiences to millions of customers worldwide. This recognition will strengthen our commitment to continue working hard in this direction. A big thank you to everyone at Kaizen for making this possible.’

Various other gaming companies operating in Germany are also among the award winners

Numerous other internationally renowned companies that are active on the German market are among this year's winners of the EGR Operator Awards 2024. This is relevant for us players as the awards provide us with certain indications of trustworthy and customer-oriented business practices.

  • ‘Casino Operator’: PlayOJO received gold in the “Casino Operator” category, which shows how successful they are with their “Fair Play” approach, which focuses on transparency, security and honesty throughout. The LeoVegas brand, which also operates in Germany, came in bronze here, strengthening its position as one of the leading (international) casino operators. Incidentally, LeoVegas is currently taking off in Europe together with BetMGM.
  • ‘Innovator of the Year’: Also of interest to German players is the new “Innovator of the Year” category, which recognises companies that want to revolutionise online gaming with fresh ideas and technologies. PokerStars secured bronze for ‘Vegas Infinite’. This is a social casino platform designed to offer players an immersive experience. It enables users to play poker, blackjack, roulette, craps and slots in virtual environments. Participants can interact with friends and other users worldwide, customise their avatars and take part in various game modes such as tournaments.
  • ‘Mobile Casino Product’: Entain, one of the largest gaming companies in the world, won the “Mobile Casino Product” category, underlining the strength and user-friendliness of its portable platforms on the German market. The brands operated in this country include bwin, Ladbrokes and partypoker.
  • ‘Poker Operator’: For poker fans, GGPoker secured the title of best ‘Poker Operator’. Proof of its first-class range of tournaments and cash games. GGPoker recently became the owner of the World Series of Poker.
  • ‘Slots Operator’: PlayOJO was once again successful and received another award in the Slots Operator category. This confirms an outstanding selection and quality of slot machines on the international market.

The most important awards in the gaming industry at a glance

  • EGR Operator Awards:This event is considered the most important awards ceremony in the industry. It is organised annually in October by the trade magazine eGaming Review.
  • Global Gaming Awards:These awards recognise companies and individuals for excellence in various areas of the gaming industry - including innovation, customer service and responsible gaming. The European awards are usually held in January, with the Americas edition taking place in October.
  • International Gaming Awards (IGA):The IGAs recognise leading companies and products in the gaming sector worldwide, with a particular focus on social responsibility and innovation. The event is held annually in London in February.
  • SBC Awards:These awards are presented by Sports Betting Community and recognise excellence in the sports betting and iGaming industry. The awards are usually held in London in December.
  • Gaming Intelligence Awards:Presented by Gaming Intelligence, these awards honour companies that stand out through innovation and growth in the gaming sector. The event takes place annually in February.

Conclusion

Such awards naturally serve the gaming industry to a certain extent as a stage for self-promotion - similar to the Oscars in the film world. Nevertheless, they also offer certain advantages and guidance for us end consumers: the award-winning companies certainly set standards in terms of quality, innovation and customer service. Betano's triumphant success with no fewer than seven awards reflects an international expansion with a strong focus on a good gaming experience. Other winners such as PlayOJO, LeoVegas, PokerStars, Entain and GGPoker also show where it is worth taking a closer look - they all stand for fundamentally regulated, fair and attractive gaming options. Of course, each player must ultimately decide for themselves whether the offers in question suit their own preferences.

Image source: Screenshot Kaizen-Team von https://www.kaizengaming.com/blogs/Kaizen-Gaming-Wins-Seven-Categories-at-the-EGR-Awards-2024

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