Second division football club Hannover 96 has recently signed a new partnership with StarGames. The online gaming provider, which is part of the Novomatic family, will be present in many areas of the club. For the first time, the so-called "Team Presenter Status" has been awarded. StarGames customers can also benefit from this. What does this mean?

Sport and gambling are becoming increasingly intertwined. Despite growing criticism from authorities and sports fans alike, new partnerships between sports bookmakers or online casinos and sports clubs or events continue to emerge. Shortly before the start of the new Bundesliga season, Hannover 96 announced that they would be working with StarGames as their new sponsor for the coming season.

The partnership between StarGames and the Reds appears to be a typical sponsorship deal. The principle of "promotion for money" applies here. The online gaming company's logo will appear on the team's shirts and in the stadium. The company has even been given the status of team presenter. Among other things, the new partner is planning ticket raffles for fans.

Hannover 96 look forward to the collaboration and grant the team presenter status for the first time

Hannover 96 are delighted with the new partnership. The team's marketing officer, Christian Woike, said in a statement on the Hannover 96 website:

"We are very pleased to have StarGames as a partner, who have just successfully started to strengthen their activities in the German market. As part of this partnership, we are granting the status of Team Presenter for the first time. This is a newly designed rights package that guarantees the partner high visibility around the 96 professional team.“

In detail, this means that the StarGames logo can be seen on the training and warm-up clothing. In addition, various display areas in the Heinz von Heiden Arena will draw attention to the online casino.

What is StarGames?

StarGames is an online casino that belongs to the Novomatic family. When the company withdrew from the wider German market with its classic slots, the platform became something of an enclave for a few years. Book of Ra and the like could still be played here - but only with play money. Today, following the regulation of online gambling in Germany, real money games are once again on offer. In addition to old and new slot machines from the NOVOLINE series, such as Lucky Lady's Charm Deluxe or Sizzling Hot Deluxe, the website also offers other popular games from international providers. Edict, Gamomat, NetEnt, Merkur, Oryx, Pragmatic or Red Line Gaming are among the (announced) brands. StarGames has a German licence.

The fans should also benefit

StarGames Brand Manager László Pados emphasises in the Hannover 96 report on the new partnership that it is a "great honour" to "work with such a historic and traditional football club". He goes on to highlight a commonality between the partners that is central to him and the partnership: "Commitment, passion and fair play are important values that are the cornerstones of our company and our brand, not only for Hannover 96, but also for us".

As well as supporting the club, StarGames also wants to offer something for its fans and customers. In particular, ticket raffles via the gaming platform are planned. These and other promotions are already in the works, according to Andreas Jansch, Marketing Manager at StarGames. In the coming days and weeks, visitors to the gaming arcade can look forward to a number of new Hannover 96 promotions.

Jansch stresses in the club's report that a lot is about to happen: "This partnership is an exciting opportunity for us to connect with the many 96 fans and demonstrate our enthusiasm for excellence - both on and off the pitch. We can't wait to get started!"

Conclusion

Hannover 96 and StarGames will be partners in the 2023 / 24 season of the second Bundesliga. This should provide the Lower Saxony football club with a substantial financial injection, which it can certainly use to survive in the league (which is particularly strong this season). The StarGames players and fans should also benefit. However, there is currently no sign of the announced special offers on the StarGames website. Let's wait and see.

Image source: https://www.pexels.com/de-de/foto/fussballspieler-der-weissen-grauen-fussball-auf-grunem-grasfeld-tritt-50713/ 

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