Robert Geiss engaged as a testimonial for sportwetten.de

Betting providers are always working with well-known personalities to present their brands in a positive light. Professional athletes or other sports-related celebrities are naturally particularly favoured. sportwetten.de also wants to play the celebrity card in its favour. However, with Robert Geiss as a partner, they seem to be pursuing a slightly different strategy: Instead of sporting expertise, wealth and lifestyle are likely to be the arguments that count here.

Robert Geiss is not necessarily the typical brand ambassador for a sports betting provider. They are usually well-known personalities from the world of sport or the immediate sporting environment. Typical examples are the former tennis pro Andy Roddick, who was given his own tennis column at betway, or the sports presenter Wolff-Christoph Fuss, who was also used by betway for promotional purposes and as the face of a football prediction series.

However, the fact that Robert Geiss is not primarily associated with sport is probably not so bad. Engaging him as a testimonial for sportwetten.de is probably a very clever strategic decision that works on several levels. But how does Geiss fit into the picture here and what can we expect from him at sportwetten.de?

Can Robert Geiss even fulfil the requirements of a brand representative in the sports betting sector?

When it comes to Robert Geiss' involvement as a sports betting brand ambassador or testimonial, some may wonder whether he is really a suitable celebrity for the job? Such brand representatives are expected to bring authenticity, credibility and a certain role model function. Ideally, they should also have a clear connection to the sport. They should be able to appeal to a broad target group, gain the trust of typical customers and positively influence the brand through their personality and popularity.

• Known from the successful reality TV series "The Geisses", Robert Geiss embodies a luxurious lifestyle that attracts and inspires many people. His presence as a brand personality has the potential to actually significantly increase the appeal of sportwetten.de from a marketing and advertising perspective, as he acts as a symbol of wealth and success - values that many associate with the potential of big sports betting winnings.
• In addition, Robert Geiss is an extremely well-known figure with a broad media reach, which enables sportwetten.de to appeal to a larger target group.
• In addition to his lifestyle and high profile, Geiss also brings entrepreneurial expertise and authenticity that boosts the brand's credibility.
• His open and charismatic manner makes him a figure of identification that raises sportwetten.de to a personal level and can strengthen the trust of customers.

All these factors make Robert Geiss a very attractive brand ambassador for the platform.

The only shortcoming is the reference to sport. Even though Robert Geiss says in the statements on the new partnership with sportwetten.de that sport is an important part of his life (see below), he is not primarily known for his enthusiasm for sport. Nevertheless, in some episodes and on social media, he shows an interest in various sports - especially water sports, which fits in with his lifestyle.

• These activities emphasise his dynamic and adventurous personality, which can also be attractive in the context of sports betting, as it is associated with excitement, risk and reward. Geiss' sporting activities can therefore also contribute to the authenticity and broader appeal of his role as a brand representative for sportwetten.de. However, they are certainly not the main focus of this commitment.

What exactly does Robert Geiss do at sportwetten.de?

Unfortunately, this has not been disclosed in detail. As a testimonial - as sportwetten.de describes him - he will certainly primarily provide the platform with his face and his personal brand.

Geiss can currently only be seen in the bonus area of the betting platform. He poses there for the welcome bonus and emphasises the offer with his typical "But safe!" slogan: "Sports betting. But safe! Robert Geiss".

In addition to promoting bonus campaigns, Geiss could be used in various marketing initiatives that go far beyond simple advertising campaigns. Events and exclusive functions at which Geiss appears as a guest of honour would be conceivable in order to strengthen the brand image of sportwetten.de and promote customer loyalty.

In addition, his entrepreneurial experience can be used to shed light on the strategic aspects of sports betting in interviews or special blog features, which would further increase credibility and trust in the brand.

For the time being, however, this is all speculation. sportwetten.de is not allowing itself to be looked into any further.

This is what those responsible at sportwetten.de and Geiss himself have to say about the partnership

Pierre Hofer, Chairman of pferdewetten.de AG, which is the parent company of sportwetten.de, says of the partnership:

"We are delighted to welcome Robert Geiss as a new testimonial for sportwetten.de. His unmistakable style and passion for lifestyle and sport are a perfect fit for our brand. This collaboration will help to establish sportwetten.de as a leading company for safe and entertaining betting fun in the online and shop business."

Sascha van Treel also speaks as CMO of pferdewetten.de AG:

The connection between Robert Geiss and sportwetten.de embodies the thrill and security that characterises our brand. We look forward to developing exciting campaigns together that convey our message to our target group."

And finally, Robert Geiss also comments:

"I am thrilled to be part of the sportwetten.de team and look forward to representing the brand in the upcoming campaigns. Sport and betting fun have always been part of my life and I am convinced that sportwetten.de offers the best platform for safe and entertaining betting fun. From now on it's: Geiss, Geiss, Baby at Sportwetten.de. But safely!"

Conclusion

Image source: Screenshot von https://www.sportwetten.de/aktionen/willkommensbonus