MSV Duisburg is not currently in the best position in the third division, but is now receiving additional financial support from a brand that is all too familiar to gamblers: Merkur, or Merkur Spielbanken NRW, was recently introduced by the club as its new exclusive partner. What does this mean?

In a recent press release, the Merkur Group announced a new sponsorship cooperation: it is "the exclusive partner of the traditional football club MSV Duisburg with immediate effect".

According to its own statement, the Merkur Group supports both the men's and women's first teams. The logo and lettering will appear on the teams' jerseys, among other things. The position as exclusive partner opens up even more promotional potential for the company. However, it is not just about advertising for those responsible. As the most visited casino in the country, they want to give something back to the region and, in this case, "stand together with the Zebras in difficult times".

What's in it for the Merkur Group and MSV Duisburg in the partnership?

The men of MSV Duisburg are currently languishing at the bottom of the third division. With the financial support of Merkur Spielbanken NRW, the club is apparently hoping to turn the tide at least a little more in the right direction. There is no doubt that they have a financially strong partner on board. However, neither side is disclosing the details of how much money is involved.

The Merkur Group's Duisburg casino claims to be the most frequented casino in the entire state. It offers a variety of slot machines, such as bingo games, multi-roulette and various jackpot machines and, of course, classic tables. The latter include American roulette and the card games blackjack and poker.

Although the casino cannot advertise all this and more in detail at MSV Duisburg, it can still use its logo and lettering. According to the club, the exclusive partners enjoy the highest sponsorship status. The co-operation is described as a "multi-channel tool" for the brand, as it can appear in numerous places. The focus is on presentations on television, in the stadium, in print and in the teams' surroundings.

The marketing managers emphasise that this is not only about a lot of reach, but that there are also a lot of opportunities for emotions and the communication of cohesion. Such connections are extremely important business values for any company. In addition, it is also emphasised that MSV Duisburg regularly generates TV contacts in the billions and offers many relevant advertising tools in this regard.

What those responsible at MSV Duisburg and Merkur Spielbanken NRW have to say about the partnership

The Merkur Group emphasises the importance of team spirit in achieving the teams' goals. Things are not looking good for the men's team in the basement of the third division - and the women are also fighting to stay in the first division. The Managing Director of Merkur Spielbanken NRW, David Schnabel, comments on this in the press release:

"When the enquiry came from MSV, we didn't hesitate for long. For us, it is natural to stand together even in difficult times, to roll up our sleeves and look ahead together. We want to make our contribution to this."

Michael Preetz, Managing Director of MSV Duisburg GmbH & Co. KGaA, is also very positive about the cooperation and is confident about the club's future:

"We are grateful for the trust and are delighted that Merkur Spielbanken are backing us in this challenging situation. We are happy to have such a reliable partner at our side. Merkur Spielbanken are now part of the MSV family - and together we will manage to stay in the league."

Conclusion

Financial security is extremely helpful in football (now more than ever) when it comes to tackling difficult tasks: There is no doubt about that. It remains to be seen whether the partnership with Merkur Spielbanken will provide MSV Duisburg with a significant boost in their fight against relegation. There are unlikely to be any major changes to the squad that could make the difference. In the end, it will come down to motivation and a bit of luck. After all, they have won four of their last six games. Prior to that, they had only won three times in the entire season.

Image source: Pressebild von https://merkur.group/presse/meldungen-und-neuigkeiten/pressemitteilungen/2024-02-26-merkur-spielbanken-nrw-sind-neuer-sponsor-des-msv-duisburg.html

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