Löwen Entertainment remains a premium partner of second-division football club SV Elversberg. This was announced by the Bingen-based gaming group in a press release a few days ago. But how is the partnership between the traditional club and the gambling company being received by the fans?

It was only in June of this year that we at GambleJoe reported on Novoline becoming the main sponsor of 1. FC Kaiserslautern. Novoline is a brand of Löwen Entertainment GmbH. It has now been announced that the gaming company based in Bingen am Rhein is also continuing its partnership with second division football club SV Elversberg. The partnership has only been in place since 2023. Unfortunately, it is not known how much money Löwen Entertainment has paid for the premium partnership.

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Where will Löwen Entertainment be present at SV Elversberg?

As Löwen Entertainment GmbH announced in an official press release on 19 September, the company will continue to be present in the URSAPHARM Arena with its Novoline umbrella brand. Specifically, the logos and lettering of the Novoline online casino, which is authorised in Germany, will be displayed on pitch boards, on banners in the stadium and on soft boards next to the goal.

The president of SV Elversberg, Dominik Holzer, commented on the continued premium partnership with the gambling group as follows in the press release:

‘We greatly appreciate the cooperation with Löwen Entertainment as a reliable and regional partner from the south-west of Germany. Our shared values and mutual trust form a strong foundation for our continued joint success’.
SV Elversberg is a football club from Saarland that was founded in 1907. It currently has almost 4,000 members and plays in the 2nd Bundesliga. Home matches are played in the Waldstadion Kaiserlinde (10,000 seats). The club's most important sponsor is Ursapharm Arzneimittel GmbH, a pharmaceutical manufacturer based in Saarbrücken, Saarland.

The billion-euro gambling group Löwen Entertainment is obviously also happy to remain a partner of the second-division football club from the Saarland municipality of Spiesen-Elversberg. The company's Chief Marketing Officer, David Strauß, commented on the decision as follows:

‘Our sporting journey continues and we still have a lot planned. To do this, we need suitable partners who share our vision. In Löwen Entertainment, we have found an ideal premium partner from the region who will support us and enable us to move forward’.

We already reported last autumn that the Gauselmann Group is the new premium partner of 1. FC Köln. Overall, there is hardly a football club left in the 1st or 2nd Bundesliga that completely dispenses with sponsorship from the gaming sector.

Conclusion

SV Elversberg is continuing its premium partnership with the gambling giant Löwen Entertainment. As is usual with gambling sponsorships, this is met with incomprehension by many fans. However, the fact is that most football clubs simply cannot afford to completely do without gambling companies as sponsors.

Image source: https://pixabay.com/de/photos/sport-fußball-sv-elversberg-3865399/

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