The French gambling group La Française des Jeux (FDJ) has acquired the Kindred Group. Kindred's portfolio includes Unibet, Bingo.com, 32Red and Maria Casino. But how much money did FDJ put on the table for the takeover?

In June of this year, we at GambleJoe reported that a fine imposed on the Kindred Group had been reduced from SEK 100 million to SEK 30 million. In the meantime, the Kindred Group has been taken over by the French gambling group FDJ. A corresponding takeover bid was already made in January. FDJ offered a price of SEK 130 per share, which was around a quarter more than the share price at the time.

FDJ takes over Kindred for 2.45 billion euros

Now that further authorities and the majority of shareholders have approved the takeover, it was finalised a few weeks ago. Following the takeover, the French gaming group is now the second-largest gaming provider in Europe.

The Kindred Group, which was known as Unibet Group Plc until a few years ago, was founded in 1997. It is headquartered in Malta and most recently employed over 2,000 people. In addition to Unibet and 32Red, Kindred's brands also include Vlad Casino, Maria Casino, Ottokasino and Bingo.com.

In June 2022, we reported on GambleJoe that Unibet had completely ceased operations in Germany in the summer of 2022. Unibet.de is still closed today.

FDJ is proud of billion-euro takeover

The Chairman and CEO of the FDJ Group, Stephane Pallez, is visibly proud of the acquisition of the successful Kindred Group. In the official press release, Pallez says, among other things, that both groups have high standards in the area of responsible gaming. Pallez also commented as follows:

‘Kindred has strong brands, recognised technological excellence and an attractive growth/profitability profile’.
La Française des Jeux (FDJ) is a partially state-owned lottery company based in Boulogne-Billancourt, France. With over 3,000 employees, the company recently generated total sales of over 2.4 billion euros. In 2018 alone, FDJ recorded bets totalling 15.8 billion euros. Among other things, FDJ is the main sponsor of the Groupama-FDJ cycling team.

Image source: https://pixabay.com/de/illustrations/händeschütteln-unternehmen-büro-5217122/

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