A joint documentary by various public broadcasters (ÖRR), which was originally broadcast as part of the “ARD Story” series, recently provided interesting insights into the business of betting on German amateur soccer. According to the report, the coverage of this betting market is indeed immense, but many clubs and even the DFB were previously unaware of this. We report on the key function of data scouts and the reaction at club level.

The documentary “Angriff auf den Amateurfußball - Die Gier der Wettindustrie” has actually been available in the ARD media library since 14 August 2024 and was shown on the channel's program on 19 August after the DFB Cup broadcast. Unfortunately, despite the explosive content, it had remained somewhat under our radar. In the article “Are bets on amateur league matches allowed?” recently published by GambleJoe, we touched on the report superficially. Now we want to take the rebroadcast on September 16 (now in the series “NDR Story” on NDR television from 22:00 to 22:45) as an opportunity to report on it again in more detail.

The report not only takes a critical look at the events surrounding betting opportunities on amateur matches, it also reveals that numerous people directly involved and even high-ranking officials in German soccer seem to know nothing about it. It is only after the journalists' investigations that things are slowly starting to move, at least at club level, which means that initial measures are being taken to prevent such betting. However, in view of the scale of the business, in which European sports betting big players are also heavily involved, there seems to be a long way to go in this respect.

The background: What prompted the public broadcasters to make a documentary on the topic?

In Germany, betting on amateur soccer is prohibited under the Interstate Treaty on Gambling (GlüStV) of 2021. Bookmakers with a German license do not offer such odds in their programs (at least not for the local market - more on this below). Nevertheless, as research by Bayrischer Rundfunk (BR) uncovered in the course of the report, international bookies do offer them en masse. The clubs or players gain nothing from this. The state does not receive any betting tax either. Moreover, amateur games are supposed to be primarily a hobby, fun and passion. Both those responsible for the documentation and the clubs are critical of the fact that they are commercialized to such an extent. In addition, the Joint Gambling Authority of the federal states (GGL) has commented that the lower the fees paid to players in the amateur leagues, the more susceptible they could be to manipulation.

Broad coverage of amateur soccer by international bookies: big names such as Betano and bwin also get involved

The broad coverage of German amateur soccer on the platforms of international betting providers has developed into a quiet but lucrative business. Research by BR and ARD-Radio-Recherche Sport shows that even clubs in the lower leagues, which operate far away from the media spotlight, can be found in the betting offers of global bookmakers. These include not only companies that are not regulated in Germany anyway, but also heavyweights such as Betano, Interwetten and bwin. These bookmakers, some of which are even sponsors of major soccer events such as the 2024 European Championship, offer comprehensive betting options for hundreds of amateur matches - from simple win bets to complex special bets such as the number of corners, shots on goal or even yellow cards.

What is particularly interesting is that not only the typical, regular pre-match bets are available, but also real-time options or live tips, where odds are dynamically adjusted depending on the course of the match. These types of betting markets turn the action on the pitch into a permanent basis for speculation, similar to professional matches - with the crucial difference that here the players have little idea of the commercial exploitation of their sporting performance.

What makes the situation even more precarious is the fact that the betting offers in question are located on international platforms. This means that the GGL can only exert limited influence. Although the gambling supervisory authority is officially responsible for regulating the local market, those in charge feel powerless here, as the bookmakers list German amateur games but operate their betting portals outside the German legal system. This allows the betting industry to make profits unhindered. Kirchheimer SC, which is shown as an example in the documentary, only became aware that millions were being made from its games abroad as a result of external research.

Data scouts provide the most important information: A club responds with referrals

Data scouts play a crucial role in the business of betting on amateur soccer, as they provide the most important information that enables betting providers to adjust their odds or options in real time and even place live bets. Without the media coverage that professional matches enjoy, these scouts are essential on the ground to gather key match events. They collect and transmit facts about everything that happens on the pitch - from shots on goal, fouls and throw-ins to player cautions and substitutions.

As part of the documentary, a BR reporter team was able to gain a rare insight into the flow of information between sports grounds and the betting industry. The focus is on the Swiss sports data giant Sportradar, which is considered a global player in this field. According to the BR analysis, data scouts were sent to at least 2,700 German amateur matches in the 2023/24 season alone. These experts are equipped with modern devices, usually smartphones or tablets, which they use to record the match results in real time and transmit them to special servers via the internet, where they are then processed by the sports betting companies.

A striking example of the increasing resistance to these practices was provided by the aforementioned Kirchheimer SC, which became aware of the presence of data scouts through the BR initiative. After the activities were uncovered, the club officials reacted promptly and exercised their domestic authority. A public notice at the sports ground now explicitly prohibits the commercial collection of live data from matches.

Ignorance and understanding for international betting providers at the DFB

The reactions of the German Football Association (DFB) to the revelations of the ÖRR documentary reveal a mixture of ignorance and acceptance of the actions of international betting providers. DFB Vice President Ronny Zimmermann, who is responsible for amateur soccer, was surprised by the research. According to Zimmermann, he was completely unaware that major international bookmakers such as bwin and Interwetten - both sponsors of the DFB - also offer betting on German amateur matches. Zimmermann, who regularly attends matches at amateur grounds himself, said that he had never heard of such a betting market in his many years of experience.

The fact that companies with close ties to the DFB as sponsors list odds on amateur soccer via their global portals not only raises questions about transparency between the partners, but also calls into question the understanding and responsibility of the association's leadership. Zimmermann's reaction, describing this business model as “legitimate” as long as the betting providers comply with the laws of the respective market, illustrates a certain acceptance of the global structure. This statement reflects the legal gray area in which international providers operate.

In this context, the DFB appears to be balancing between economic partnerships and ethical considerations: On the one hand, it does not want to go against the sponsors; on the other hand, the monetization of amateur soccer through betting creates a significant moral dilemma.

Conclusion

It is annoying that international bookmakers offer sports betting on amateur soccer matches and the clubs concerned or the state gain nothing from it. It seems strange (at least from the point of view of an experienced sports bettor) that clubs and even large sports associations, whose daily business is increasingly characterized by cooperation with betting providers, seem to have no idea about such processes and simply have to accept them, as the bookies primarily provide the betting options internationally.

Regardless of whether it is internationally legal or not, one thing is particularly tricky: The GGL bans betting on amateur soccer in Germany as it is said to jeopardize the integrity of the sport. In this context, the authority emphasizes that low match fees, which are the rule in the amateur sector, naturally increase the susceptibility to manipulation. This is underpinned by several suspected cases and ongoing investigations. For example, six matches in the Bremen League and one match in each of two other regional associations have been under suspicion of manipulation since 2018.

Image source: Screenshot von https://www.ardmediathek.de/video/story/angriff-auf-den-amateurfussball-die-gier-der-wettindustrie/br/Y3JpZDovL2JyLmRlL2Jyb2FkY2FzdFNjaGVkdWxlU2xvdC8yY2MyNjEzYy00MWYzLTQ4MGYtOWUyMi1hYzQ2ZWVmOTY2MTk

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