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News & Notices: Important news about the GJ Coin lottery (Page 2)

Topic created on 11th Feb. 2025 | Page: 2 of 2 | Answers: 22 | Views: 564
Butterbrezel
Elite
Matthias wrote on 11.02.2025 at 13:20:
In fact, in 95% of cases, you only receive a commission if a player registers and then also deposits at least 20 euros and "wagers" this money, i.e. uses it to play.
If you assume that the usual commission (on the German market) is only around 50 euros per new customer, it is relatively easy to calculate with the necessary basic knowledge that this is no longer a lucrative business in the long term.
Even if 100 new customers register with a Provider in a month (which would be a lot), that doesn't mean that it's a lucrative business:
100x 50 euros commission = 5000 euros, but of the 100 new customers, perhaps 10% actually pay in 20 euros. The other 90% Deposit nothing, or try the casino with a PSC of 10 and do not continue to use the player account. Customers who do not deposit are almost worthless for the casinos, as many of them are left in the system as deadbeats, never come back and often have not even given their consent to marketing newsletters and then end up negatively distorting the casino's business figures.
As an Affiliate, you only get 10x 50 euros in the above example, i.e. 500 euros credit for 100 new registrations per month per provider, and the options for paying servers, salaries and marketing measures are quite limited.

Matthias wrote on 11.02.2025 at 13:26:

Actually, the cause is really entirely due to the German license and the associated drop in revenue for providers.
The commissions for the affiliate partners have to be cut and theoretically we still earn over 50% less than before with the same number of new customers. In addition, the number of registrations has also fallen in general.
The orange links I'm referring to are the orange buttons "to the casino" or "to the casino" - if you click on them, you're redirected to the provider and if you sign up and play there, you've helped us.
But that's not to say that you should now sign up everywhere and gamble away your belongings . For God's sake, no - just remember - if you're testing a new casino, it's best to click on the orange "Go to casino" button and then sign up directly so that it's clear to the casino - we've recruited you as a new customer.


Overall, however, I think it's great how understanding you've reacted to the adjustment so far - thank you!

With the figures you mentioned, I don't understand how GJ can be profitable now or in the future?


You said that 100 new registrations per month is a lot and only 10 of them deposit enough. Let's assume an absolutely positive case: 20 new registrations with enough depositors, then we are at 1000 EUR.
This 1000 EUR will then cover the next coin lottery.

How will salaries, marketing, etc. be paid?

As a non-professional in this field, it sounds to me like you are making heavy losses every month. If this is the case (or have I misunderstood something?), why don't you suspend the coin lottery altogether to get back into the black?

Edit: Or is that even possible with the numbers?

The regular users who like to write here from time to time stay that way, even without the coin lottery.

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frapi07
Elite
Butterbrezel wrote on February 11, 2025 at 7:30 pm:
Under the numbers you mentioned, I don't understand how GJ can be economical currently or in the future?


You said that 100 new registrations per month is a lot and only 10 of them Deposit enough. Let's assume an absolutely positive case: 20 new registrations with enough depositors, then we are at 1000 EUR.
This 1000 EUR will then cover the next coin lottery.

How will salaries, marketing, etc. be paid?

As a non-professional in this field, it sounds to me like you are making heavy losses every month. If this is the case (or have I misunderstood something?), why don't you stop the coin lottery altogether to get back into the black?

Edit: Or is that even possible with the numbers?

The regular users who like to write here from time to time stay that way, even without the coin lottery.

You also have to consider that it's not just about the salaries of the admins (Julian, Counter, Matthias and maybe Daniel), but also about the salaries of the content writers. I don't know how many are currently writing for GJ, but I can think of two off the top of my head. So it's a fair question, because they don't write all the articles for 10€ a month xD

I also wonder how the traffic currently benefits GJ if they don't advertise.

I think another source of income is the merch store. But I have the impression that not much is being sold. At least that's what I see with the vouchers. It felt like the €50 voucher was heavily reduced for a year. But maybe it's only the 50€ voucher and the 15€ is often chosen, maybe But it would be interesting to find out what sources of income GJ has

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Matthias
Expert

Butterbrezel wrote on February 11, 2025 at 7:30 pm:
Under the numbers you mentioned, I don't understand how GJ can be economical currently or in the future?

You said that 100 new registrations per month is a lot and only 10 of them Deposit enough. Let's assume an absolutely positive case: 20 new registrations with enough depositors, then we are at 1000 EUR.
This 1000 EUR will then cover the next coin lottery.

How will salaries, marketing, etc. be paid?

I was talking about the fact that if you could find 100 depositors for a single Provider, that would be a lot.

But fortunately, we don't just have one online casino that we promote .
In total, of course, we find significantly more than 1,000 new registrations per month, which of course also means that significantly more than 100 new active players are remunerated.
Of course, I can't divulge any exact business figures, but with the savings we've made, we should actually do quite well over the next few months and if something does happen at some point in terms of regulation, things might pick up again.
As others have already pointed out, it is important that we gradually take on new German providers - there are just not many new providers who also offer a partner program.

This post has been translated automatically

Matthias
Expert

frapi07 wrote on 11.02.2025 at 19:50:
You also have to consider that it's not just the salaries of the admins (Julian, Counter, Matthias and maybe Daniel), but also the salaries of the content writers. I don't know how many are currently writing for GJ, but I can think of two off the top of my head. So it's a fair question, because they don't write all the articles for 10€ a month xD

I also wonder how the traffic currently benefits GJ if they don't advertise.

I think another source of income is the merch store. But I have the impression that not much is being sold. At least that's what I see with the vouchers. It felt like the €50 voucher was heavily reduced for a year. But maybe it's only the 50€ voucher and the 15€ is often chosen, maybe But it would be interesting to find out what sources of income GJ has

We don't earn anything from the merch store. It's just a hobby - no matter how much money is spent there, all products go out at cost price. Besides, not much is actually ordered - as you could actually see from the vouchers in the system.

All these years - over 12 now - we've financed ourselves solely through Affiliate income and the plan is to keep it that way.
To be honest, I don't even know if an FSK18 site like ours would be accepted in the Adsense affiliate program...

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Bonusbaron
Top Member

JJepsa96 wrote on 11.02.2025 at 19:03: 2021 undo and everyone is fine with fun again.

The purest farce of the GSV.

Complete understanding.

Yes, I also fully understand the GJ decision. incidentally, the GSV will expire or be revised in 2026, but anyone looking forward to improvements will be deeply disappointed, on the contrary, there are even further tightening measures under discussion, such as the ban on Bonuses, while the other state encroachments such as the 5-second butts, the €1 max bet, are of course to be retained under the guise of player protection

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Falke
Expert
Somehow it was also foreseeable that you can no longer earn much with German casinos alone. Not only are you losing hundreds of better-paying customers as a result, but players are also not particularly interested in a German casino.

Out of pure interest: I have seen that even Guru etc. only show German casinos and they are, as you know, based on some island country. What has the GGL actually threatened that they are even afraid of? A website ban? I would therefore be interested to know the background, what the GGL is threatening etc.

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Matthias
Expert

Falcon wrote on February 11th, 2025 at 8:07 pm:
Out of pure interest: I've seen that Guru etc are also only showing German casinos now and as we all know they are based on some island nation. What has the GGL actually threatened that they are even afraid of? A website ban? So I would be interested to know the background, what the GGL is threatening etc.

Phew, to be honest, this topic is now going into quite a lot of detail, and it's taking a lot of time and energy to answer.

What I can tell you is that GGL is threatening claims in the very high 6-digit range if you advertise unlicensed providers in Germany.
Furthermore, we were told by our lawyers that it could also be difficult to enter Germany if you go too far out on a limb and simply do whatever you feel like and advertise illegal gambling. There's a prison sentence for that and our freedom was too precious for us to Risk it.
We are currently at peace with the GUTS, everything is running smoothly and well, but German gambling has actually become quite unattractive in recent years. It's legal, that's why we advertise it, but as a player I personally would rather gamble in a state casino than bet my money online.

I think online gambling can be fun, especially if you spontaneously want to risk a few euros on the sofa - and yes, you might win 300 or 500 euros - that can happen, of course.
But if you want to bet a lot of money, you can hardly avoid the state-run casinos these days.
I think the news article about the tax revenue from online slots actually says quite a lot about the current state of the legal gambling market.

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frapi07
Elite

Matthias wrote on February 11th, 2025 at 7:56 pm:

We don't earn anything with the merch store. It's just a hobby - no matter how much money is spent there, all products go out at cost price. Besides, not much is actually ordered - as you could actually see from the vouchers in the system.

All these years - over 12 now - we've financed ourselves solely through Affiliate income and the plan is to keep it that way.
To be honest, I don't even know if an FSK18 site like ours would be accepted in the Adsense affiliate program...

I see, I didn't really think so, as most people use merch to generate extra money.

Matthias wrote on February 11th, 2025 at 8:16 pm:

Phew, to be honest, the topic is now going into quite a lot of detail, which also takes energy and time to answer.

What I can tell you is that the GGL is threatening claims in the very high 6-digit range if you advertise unlicensed providers in Germany.
Furthermore, we were told by our lawyers that it could also be difficult to enter Germany if you go too far out on a limb and simply do whatever you feel like and advertise illegal gambling. There's a prison sentence for that and our freedom was too precious for us to Risk it.
We are currently at peace with the GUTS, everything is running smoothly and well, but German gambling has actually become quite unattractive in recent years. It's legal, that's why we advertise it, but as a player I personally would rather gamble in a state casino than bet my money online.

I think gambling online can be fun, especially if you spontaneously want to risk a few euros on the sofa - and yes, you might win 300 or 500 euros - that can happen, of course.
But if you want to bet a lot of money, you can hardly avoid the state-run casinos these days.
I think the news article about the tax revenue from online slots actually says quite a lot about the current state of the legal gambling market.

We can only hope that the laws in Germany will be relaxed. Live Casino, more than €1/spin and this 5-second rule must go. These are all restrictions that do nothing except make the offer unattractive. In Italy, it has also been legalized and there is no such 5-second rule there. I think they will have to do this at some point if the trend of falling tax revenues continues.

Of course, the entry issue is the big one. It's understandable that you're scared. Your families still live here.

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