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Online Casinos in general: Inside Online Casinos - Your questions, my answers (ex-casino operator faces your questions) (Page 6)

Topic created on 19th Jun. 2023 | Page: 6 of 9 | Answers: 129 | Views: 17,308
nova82
Rookie
Hanshanshans wrote on 20.06.2023 at 07:50: Well then I also want to, if you already have the chance,
How much revenue/win does a casino like this generate?
Do not expect now with a detailed financial overview. But so a few average values can be listed here.
What was the reason for quitting the casino ?

that varies from casino to casino. of course, providers that have their own license, are established and can negotiate better deals with payment providers and the providers are far better off. the margins are of course best with the big ones like Betsson, which rely on a multi-brand strategy and have also developed their own backend. they usually also pay out less in revshare or cpa to affiliates because they have a certain market position.

you can't always look at a casino as a money printing machine. rather as a company that provides a digital service. sounds stupid, but that's the way it is. you can't imagine the enormous amount of staff that is needed. customer service, legal department, marketing, BI, and much more. you can easily see what a casino earns if you look at the annual reports of LeoVegas, Betsson and co. the margin can be 10-30%.

of course, it is easier for casinos that do not comply with legal requirements - especially curacao casinos that also offer cryptos as a payment option. this results in much lower costs for a casino than with the e-wallets. in addition, they do not have to constantly hire any lawyers or get the Affiliate managers to implement the new regulations and requirements of authorities.

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Langhans_innen
Expert
Harmless question, but what would interest me: how many classic call center agents (let's say chat and mail support) per shift you need for 10,000-12,000 active customers, if you want to achieve an acceptable waiting time? Knows yes everyone...sometimes one is waiting loop place 5 and waits 10 minutes....At other (and rather recommendable) casinos it takes no longer than 30 seconds or an answer by mail comes in 30 minutes. Often these are - not always, but often - also the ones who give pat answers. Thank you

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nova82
Rookie
Langhans wrote on 22.06.2023 at 21:45: Harmless question, but what would interest me times: how many classic call center agents (let's say chat and mail support) per shift you need for 10,000-12,000 active customers, insofar as you want to achieve an acceptable waiting time? Knows yes everyone...sometimes one is waiting loop place 5 and waits 10 minutes....At other (and rather recommendable) casinos it takes no longer than 30 seconds or an answer by mail comes in 30 minutes. Often these are - not always, but often - also the ones who give pat answers. Thanks

harmless but good question - unfortunately I can't answer you in general because we have resorted to the customer support of the whitelabel Provider at the beginning. there we had paid a monthly amount x.

when we switched to support ourselves (which makes sense if you have really good players), it depended on the daily business. for DACH we had 4 people in 3 shifts and if necessary one more on reserve. for other markets like SE/FI/NO between 1-2 per shift. the people from the north are a bit easier to handle than german players.

it was always problematic when we sent out promotions - i.e. a 100% Deposit bonus on top or free play offers during the month. there were always a lot of questions that we couldn't handle even with 1-2 more people in the team. this usually led to people spending more than 10 minutes in the chat and we had to answer via email. but we always showed ourselves to be generous and there were a few revenue-free free plays.

on the subject of "position 5 or 10 in the queue" and once waiting 30 seconds or longer - that depends on the crm software and the support team you have. many casinos answer player questions simultaneously and see from the CRM system already which player has top prio. other casinos trim their support to answer as many support requests as possible within a short time and use prefabricated templates for this.

you don't differentiate between Live Chat and email support. that's something one person can manage at the same time. chats are answered first and foremost, and when the system is idle, they turn to email.

the problem in malta was generally that support staff usually only earned between 1.600-2.000€ gross. hardly anyone came from the industry and had to be trained first. working in shifts was not the best thing in the world for many, which could often be seen in the behavior of the support. in the beginning, especially around 2016/2017, this was still ok, because the rental prices were still quite cheap on malta. in the course of time, a support employee - if he lived alone - could expect 700-900€ rent costs per month. because of this, there were awesome bottlenecks with many providers to find a suitable person. in addition, many saw it only as a "vacation job" and thought to make a year's vacation on malta and earn something extra.

we had about 2-3% support rate per day for the active players - often up to 10% for mailings, because there were always questions about the offers.


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Tonkabohne
Top Member
Hello Nova82.

Nice that you are back. 👍

Let the others write what they want.🤦‍♀️

My question times.

There are many casinos that always have a few games and they are supposed to be "hot".

First, why are they even offered as hot?

Secondly: Is there the possibility to win something ?

Third: Are the games offered as "Hot" by the Provider or by the casino itself ?

LG

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nova82
Rookie
Tonka Bean wrote on 06/22/2023 at 10:15 pm: Hello Nova82.

Glad to have you back. 👍

Let the others write what they want.🤦‍♀️

My question times.

There are many casinos that always have a few games and they are supposed to be "hot".

First, why are they even offered as hot?

Secondly: Is there the possibility to win something ?

Third: Are the games offered as "Hot" by the Provider or by the casino itself ?

LG

hello, thank you for the kind words.

whenever you go to the lobby of a casino, you will find the so called "hot" games or often games where they say they will pay out soon.

a provider does not give a recommendation for this, except maybe for Jackpot games but that is often obvious anyway. if there are new games of a provider, they are gladly listed there as well because the provider reimburses you for marketing costs. in this case it could be a lower revenue share or for example 500,000 free spins where you have no costs. because: even if a casino gives out free spins, a revenue share has to be paid to the provider in case of a loss. but most of the time they agree on a lower amount or deduct marketing costs.

if you take a closer look at the "hot" games, you will see that they are mostly games with a low RTP or a maximum Win factor of less than 10,000 times. currently, more and more bgaming games are being advertised (in curacao casinos).

from my experience: we classified games as "hot" if they had a low max win factor. thus a lower Risk for us. furthermore, we were uach always behind putting games there from providers where we had little rev share.

1. the games are either offered as hot because they are favorable for the casino or the casino wants to promote a new game or uses games that are popular

2. the possibility always exists to win something, only the question is at what time the RNG strikes. therefore a clear no.

3. games offered in the category "top" and "hot" are a matter of discretion for the casino

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Langhans_innen
Expert
nova82 wrote on 22.06.2023 at 22:00:
harmless but good question - unfortunately i can't answer you in general because we used the customer support of the whitelabel Provider at the beginning. we paid a monthly amount x.

when we switched to support ourselves (which makes sense if you have really good players), it depended on the daily business. for DACH we had 4 people in 3 shifts and if necessary one more on reserve. for other markets like SE/FI/NO between 1-2 per shift. the people from the north are a bit easier to handle than german players.

it was always problematic when we sent out promotions - i.e. a 100% Deposit bonus on top or free play offers during the month. there were always a lot of questions that we couldn't handle even with 1-2 more people in the team. this usually led to people spending more than 10 minutes in the chat and we had to answer via email. but we always showed ourselves to be generous and there were a few revenue-free free plays.

on the subject of "position 5 or 10 in the queue" and once waiting 30 seconds or longer - that depends on the crm software and the support team you have. many casinos answer player questions simultaneously and see from the CRM system already which player has top prio. other casinos trim their support to answer as many support requests as possible within a short time and use prefabricated templates for this.

you don't differentiate between Live Chat and email support. that's something one person can manage at the same time. chats are answered first and foremost, and when the system is idle, they turn to email.

the problem in malta was generally that support staff usually only earned between 1.600-2.000€ gross. hardly anyone came from the industry and had to be trained first. working in shifts was not the best thing in the world for many, which could often be seen in the behavior of the support. in the beginning, especially around 2016/2017, this was still ok, because the rental prices were still quite cheap on malta. in the course of time, a support employee - if he lived alone - could expect 700-900€ rent costs per month. because of this, there were awesome bottlenecks with many providers to find a suitable person. in addition, many saw it only as a "vacation job" and thought to make a year's vacation on malta and earn something extra.

we had about 2-3% support rate per day for the active players - often up to 10% for mailings because there were always questions about the offers.



Great, that's really very interesting. 3% per day would be about 400 customers....so 133 per shift...that means each employee has to deal with about 35 customers per day. I find that rather little per head (5 chats per hour should be easily feasible). In addition, this is completely contrary to my rough assumption that you would need a lot more customer service employees for 12,000 customers. I saw an open-plan office with 25 people in front of me. Obviously, I latently assumed that every tenth customer might come around the corner every day with a problem. Thank you for the info.

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nova82
Rookie
Langhans wrote on 22.06.2023 at 22:22:
Super, that is truly highly interesting. 3% per day would be about 400 customers....so 133 per shift...that means each employee has to deal with a good 35 customers per day. I find that rather little per head (5 chats per hour should be easily feasible). In addition, this is completely contrary to my rough assumption that you would need a lot more customer service employees for 12,000 customers. I saw an open-plan office with 25 people in front of me. Obviously, I latently assumed that every tenth customer might come around the corner every day with a problem. Thank you for the info.

the problem is - this is an average value. maybe you know this from experience yourself - often requests take longer and need a basic check. a chat can drag on for 10-20 minutes. better too much in support than too little, because when idle you can also take care of other things like requests from aspiring highrollers or go through the crm a bit and find some potential players who have the potential to take better care of them

support never got bored - and to be honest we had a lot of action in the office with rest rooms, a billiard table, etc. you can't ask anyone to be constantly answering customer requests for 8 hours. this inevitably leads to support staff getting stroppy or working sloppy.

i also have to note one thing. the % i mentioned was the monthly average. it was always really hot in the first 3 days of the month, in the middle of the month and at the end of the month. according to the motta: salary received = i'll pay in some time

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Langhans_innen
Expert
nova82 wrote on 22.06.2023 at 22:30:
the problem is - this is an average value. maybe you know this from experience yourself - often requests take longer and need a basic check. there a chat can drag on sometimes 10-20 minutes. better too much in support than too little, because when idle you can also take care of other things such as requests from aspiring highrollers or go a little through the crm and find some potential players who have the potential to take better care of them

support never got bored - and to be honest we had a lot of action in the office with rest rooms, a billiard table, etc. you can't ask anyone to be constantly answering customer requests for 8 hours. this inevitably leads to support staff getting stroppy or working sloppy.

i also have to note one thing. the % i mentioned was the monthly average. it was always really hot in the first 3 days of the month, in the middle of the month and at the end of the month. according to the motta: incoming salary = i'll pay in some time

All understandable...thank you. The matters that drag on longer really do exist and even if I - like probably everyone else - just want things to flow and no contact with anyone is necessary - you quickly find out which casino works well and customer-oriented in the area. If there is excessive handling with sentence modules and you notice that problems that are not your fault are not directly solved, I'm gone for good. From this point of view, the support has a not so unimportant role, although they still have to follow the guidelines of the casino. And if they are not kosher, even the nicest employee can't do what I would like

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TWiSTeD
Top Member
i also have a question

in some games there is a buy function. is the rtp higher if i buy the bonus, or is it exactly the same as if i would get the bonus by normal spinning?

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ExSpielsuchti
Amateur
Hello, I do not know if the question has already been asked, if so sorry for that. I would be interested in whether the casinos really want to achieve with stalling from higher payouts, that the player, the money gambles away again. Many know the scenario, you pay out 200€ and it is after 2 days through. Same casino weeks or months later, you give a higher amount to payout, say 3000€, then does nothing for days, after 3 days, documents are required again, etc..

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Anonym
dersawen wrote on 23.06.2023 at 05:47: I have a question too

in some games there is a buy function. is the rtp higher if i buy the bonus, or is it exactly the same as if i would get the bonus by normal spinning?

with some providers e.g. Pragmatic Play is in the info the different RTP e.g. for bonus buys and also if you play with extra bet. With Nolimit City it should be the same. There are different RTP for each bonus buys, because at Nolimit there are often several bonus buys and for each is given in the info a separate RTP

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nova82
Rookie
good morning @dersawen and @Fleasy,

usually the RTP of a game includes the base game and the bonus game, that's why this standard value is given. basically the RTP in a bonus game is usually higher and in the base game a bit lower. but that always depends on the game manufacturer. everyone handles it differently.

if you have different bonusbuy options (as you mentioned with NoLimit, for example), you may have different scales depending on the provider.

how this is composed in detail is beyond my knowledge. this was never a topic we dealt with. the only thing we did was to reduce the maximum stake for such games. instead of offering the 32€ maximum stake for nolimit games, for example, we usually reduced the stake for such games to 3€ to max. 6€. this way we could protect ourselves.

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nova82
Rookie

ExSpielsuchti wrote on 23.06.2023 at 06:13: Hello, I do not know if the question has already been asked, if so sorry for that. I would be interested if the casinos really want to achieve with stalling from higher payouts that the player, the money gambles away again. Many know the scenario, you pay out 200€ and it is after 2 days through. Same casino weeks or months later, you give a higher amount to payout, let's say 3000€, then does nothing for days, after 3 days again documents are required, etc..

a clear YES! so of course not every casino proceeds but this problem you encounter more often.


however, there are sometimes also reasons why a higher payout is delayed. for example, we have handled it this way and delayed payouts when

a.) we had hardly any funds left on our Neteller and Skrill merchant account. transferring money there manually to top up our accounts usually took 24-48 hours.

b.) if the casino in general has to fight with a low cashflow in this period because the mass of players won more than they lost (so you as an operator are in the minus if you do not have a good cashflow and especially smaller casinos and whitelabels often have problems with that, especially at the beginning in the first year when masses of new customers arrive and you also advertise with bonuses).

c.) if we were of the opinion that someone has delayed free rounds with a bonus credit and then continued with real money. such has then always taken some time to click through the gameplay.

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gamble1
Icon

nova82 wrote on 23.06.2023 at 08:29:

a clear YES! of course not every casino does this but you will encounter this problem more often.


however, sometimes there are also reasons why a higher payout is delayed. for example, we have handled it this way and delayed payouts if

a.) we had hardly any funds left on our Neteller and Skrill merchant account. transferring money there manually to top up our accounts usually took 24-48 hours.

b.) if the casino in general has to fight with a low cashflow in this period because the mass of players won more than they lost (so you as an operator are in the minus if you do not have a good cashflow and especially smaller casinos and whitelabels often have problems with that, especially at the beginning in the first year when masses of new customers arrive and you also advertise with bonuses).

c.) if we were of the opinion that someone has delayed free rounds with a bonus credit and then continued with real money. such has then always taken some time to click through the gameplay.


Just the point with the wallet that runs against 0 seems to be a common problem with casinos My contact person once told me how critical it is when all the streamers pay out their wins on a Friday and also the period of time mentioned by you still corresponds exactly to the time as 5 years ago

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Nick1895
Expert
Hello nova,

i have a question regarding the RTP.
Everyone here knows who has played at least the last few years, that the machines have given a few years ago (online) much better and certain higher images also came much more regularly....
Partly with no Deposit spins, Bonuses, etc. you could really often win something.
Example:
I had 1-2 monthly 4 explorers in Book of Dead at the time. I think since last year (summer) I have not seen this picture once, no matter where you play.
Can be coincidence, but felt it is not.
And now that the RTP depending on the site is 80-87% (at the licensed casinos) comes felt really nothing....
I think many here can sing a song about it.
So why not set the RTP higher again, for example, and then deduct a fixed amount as soon as you make a deposit ?
If you deposit, for example, 25 euros, then 5 euros are deducted, but the RTP is back at 97%, is not everyone helped? So I honestly have no idea of this particular matter, but basically this whole system but only borders on a pure rip-off and enrichment of those who have introduced this system?
This has absolutely nothing to do with player protection.
I go in casino X, baller 100 euros purely, which are immediately booked, can play then partially 10-100 euro use, without break, without control etc.. The casino is just as state-owned as this new system, so why is there such a double standard?
I know that you were active at that time under MGA, where this problem did not really occur yet... but possibly you have there also times inside knowledge?

And the other question:
There are at casinos of the same groups (eg Gammix / mountberg ) different bonuses T&Cs.
Here I refer Vorallem to the Blacklist of various games.
Why, for example, at one casino slots like (Book of Dead, Legacy of Dead) are prohibited, at the other casino, which comes from the same group, but not this? This makes absolutely no sense... If a player is registered at a casino of the group, he often assumes that the same bonuses T&Cs prevail (at least in terms of the blacklist of games). Of course, you're always better off reading through the T&Cs anyway... but I think you know what I'm getting at.

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